Award winning creative agency Courts Design reveals new augmented reality app for security experts Tyco at IFSEC International 2016
Courts Design is delighted to announce the launch of an innovative augmented reality app which will be unveiled on the Tyco stand at IFSEC International in London later this month.
IFSEC International takes place at London Excel from 21st-23rd June and is the biggest security exhibition in Europe. Over 27,000 global security professionals are expected to attend the show to experience the latest technological innovations in the security industry, with over 600 exhibitors showcasing over 10,000 products. Tyco is the world’s largest dedicated fire protection and security company. From over 900 locations around the world, Tyco delivers practical and integrated fire protection and security solutions for increasingly complex environments, protecting what matters most.
Courts have developed an augmented reality app with digital marketing collateral which will deliver a truly interactive experience for visitors to the Tyco booth. The Tyco area will be structured with eight different walls, featuring eight different sectors which Tyco operates in. Using AR, each wall will deliver a dedicated video experience, leading visitors through a journey of how Tyco products deliver security solutions in that sector. In the Sports & Leisure area, visitors can view footage of the Aviva stadium in Ireland where Tyco provides an integrated security solution throughout the entire stadium, having installed nearly two hundred cameras, access control and intruder alarms. Each video walks users through the key products which are featured on the stand walls, enabling Tyco representatives to discuss the products with visitors, using the videos on the app as an interactive aid.
Using scan points embedded into the walls of the booth, visitors will also be able to access over 50 product information sheets outlining the key features of each product, as well as the specifications for different models within that particular product range. These can be directly emailed to users at the touch of a button, enabling them to review information in greater detail after the show. This in turn enables Tyco to capture data from prospects to enhance post event marketing.
Head of Digital Media at Courts Design comments: “Augmented reality can appear complicated but we have created an easy to use, scalable template that Tyco will be able to apply to other exhibitions and use for years to come. All of the digital marketing collateral we have created dovetails with other Tyco marketing materials to deliver a seamless brand experience both on and offline.”
Companies like Courts Design are uniquely placed to create award-winning digital media in conjunction with excellent exhibition stand design and construction. As a full service creative agency with over 30 years’ experience of delivering integrated marketing campaigns they listen, create and deliver on all aspects of trade show requirements, with all exhibition stand construction carried out in their own dedicated, state of the art workshop located close to their studio.
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For more information regarding what Courts Design can offer please contact:
Business Development Manager
Phone: +44 (0)1252 842350
About Courts Design Ltd
Courts Design has evolved for over 30 years as a medium sized creative agency working in a number of industries from pharmaceutical through to aerospace.
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