Crafting a striking identity for Erba Blood Academy.
Promoting the company as a total solution partner and offering a new level of product differentiation, the Erba Blood Academy is an interactive eLearning platform for medical professionals in the haematology sector.
To launch this new service Courts designed a brand identity that highlights detail and accuracy at the heart of the project.
Fostering a foundation for growth.
The new visual style was rolled out across a series of launch assets, including animations, print and digital marketing, allowing Erba to showcase the benefits of the academy and connect with industry professionals.