Kidney Dialysis is a procedure which normally involves daily visits to hospital. Gambro launched a service whereby patients can carry out their dialysis at home using their own machine. A neat little campaign identity was formed from the centre part of the letter ‘A’ – which, in the typeface we used, looks exactly like a home.
Rather than travelling from ‘A to B’ and back again to do Kidney Dialysis, why not just stay at ‘A’? Staying at A, (home)
Once the campaign ‘toolkit’ was established, we then told the story through 4 patient case studies shooting ‘day-in-the-life’ videos and photo shoot sessions.