IEL were looking for a complete redesign and rebuild of their existing website.
The broad range of medical products on their previous site was difficult to navigate and spread apart. A key part of the brief was to create a clean user journey, ensuring products and information are easy to find.
Working with IEL, the brand and digital team at Courts produced a website based on the newly designed look and feel. A tailored content management system was developed. This allows IEL to update product details quickly and effectively, as well as communicate latest news, hot topics in the industry and the events the team are running or attending.
Rolling out a new brand identity can be challenging, but Courts Design worked in partnership our Marketing team to implement our new brand identity online. Their technical expertise not only ensured easier navigation through our complex array of products but also a site that we can actively maintain in house. We can now move forward as a business and communicate with customers effectively through the web.
Marketing Executive, IEL
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