Courts Design launched an innovative augmented reality app for Tyco at IFSEC International to showcase their products.
Footfall at the show was high, with up to 30,000 global security professionals attending to experience the latest technological innovations in the security industry.
Courts Design developed an augmented reality app which took visitors of the Tyco booth on a virtual journey through the safer, smarter world that they create. The Tyco area was structured into eight different walls, featuring eight different sectors which Tyco operate in. Using AR, each wall delivered a dedicated video experience, leading visitors on a journey of how Tyco products deliver security solutions in that sector; be it a retail store, an airport, hospital, sports stadium or other situation. Each video animation with its 3D elements walked users through the key products which were featured on the stand walls, enabling Tyco representatives to use the videos on the app as an interactive sales aid.
Scan points were also embedded into the walls of the booth, enabling visitors to access over 50 product information sheets. These could be directly emailed to users at the touch of a button, allowing them to review information in greater detail after the show. This in turn enabled Tyco to capture data from prospects to enhance post event marketing. On site technology enabled Tyco staff to track results in real-time during the show. Using data capture, visitor numbers and contact details could be monitored to provide progress reports to ensure ROI as well as facilitate post-event reviews.
The Director of EMEA Marketing at Tyco Security Products said: “Courts have been instrumental in bringing our exhibition stand to life, making our products and the whole visitor experience real, modern and exciting. They were even here the day before the show opened, just to make sure everything was working perfectly. They have been a fantastic team to work with.”
The Head of Digital Media at Courts Design added: “Tyco has a diverse range of products which work across a number of different sectors. Our augmented reality app enabled us to bring those products together in a simple and engaging way. The easy to use, scalable template that we have created can be applied to other exhibitions and used by Tyco for years to come.”
Courts Design is uniquely placed within the industry to produce award winning, engaging brand experiences using state of the art technologies. As a full service creative agency with over 30 years’ experience they listen, create and deliver on all aspects of integrated marketing campaigns.
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About Courts Design Ltd
Courts Design has evolved for over 30 years as a medium sized creative agency working in a number of industries from pharmaceutical through to aerospace.
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