A brand-centric website for IEL

IEL were looking for a complete redesign and rebuild of their existing website.

The broad range of medical products on their previous site was difficult to navigate and spread apart. A key part of the brief was to create a clean user journey, ensuring products and information are easy to find. Working with IEL, the brand and digital team at Courts produced a website based on the newly designed look and feel.

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iel Website

A tailored content management system was developed. This allows IEL to update product details quickly and effectively, as well as communicate latest news, hot topics in the industry and the events the team are running or attending.

Business Challenge:
IEL needed a new website to showcase their large array of products and reflect their new brand identity.

What We Delivered:
A website launch which is brand-centric, SEO friendly and features a tailored CMS.

Impact:
The product focussed website is helping to increase leads and drive new business.

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