Bring products to life with augmented reality
Award winning creative agency Courts Design review the increasingly important role of Augmented Reality (AR) in exhibition stand design.
Augmented reality is the integration of digital media in real time within the user’s environment using smart devices and scans points. It can be used in a number of ways to enhance the exhibition experience for your visitors. Interactive 3D models bring products and services to life in a uniquely effective way, enabling exhibition visitors to clearly see product benefits and usability. Interactive booths elevate the exhibition experience to a new level, delivering an environment with real wow factor. AR apps allow visitors to take product information away with them in an innovative and engaging way by integrating scan points within event collateral, meaning your exhibition lives long after the show closes.
Augmented reality can be designed to integrate with existing digital media such as infographics to create a consistent brand experience. But more than just an addition, putting augmented reality and the entire digital media suite at the heart of exhibition stand design is highly effective at boosting interactivity and enabling brands to stand out in a crowded exhibition arena.
Head of Digital Media at Courts Design comments: “AR allows audiences to engage with products and services like never before. Courts Design’s in-house ability to create 3D content and AR experiences in tandem with exhibition design delivers a seamless and successful end result.”
We are uniquely placed to create award-winning digital media in conjunction with excellent exhibition stand design and construction. Our ability to work across creative campaigns and integrate them into exhibition design and construction as well as digital media collateral makes us stand out from the crowd. Our membership of ESSA (Event Supplier and Services Association) delivers peace of mind that we are highly experienced in the particular demands of the exhibition industry.
As a full service creative agency with over 30 years’ experience of delivering integrated marketing campaigns we listen, create and deliver on all aspects of trade show requirements, with all exhibition stand construction carried out in our own dedicated, state of the art workshop located close to our studio.
— ENDS —
For more information regarding what Courts Design can offer please contact:
Business Development Manager
Email: [email protected]
Phone: +44 (0)1252 842350
About Courts Design Ltd
Courts Design has evolved for over 30 years as a medium sized creative agency working in a number of industries from pharmaceutical through to aerospace.
Courts Design is an ESSA member (Event Supplier and Services Association), which delivers you the following guarantees: read more