With 2017 continuing at pace, the design industry moves as quickly as the English summer.

Blink and you’ll miss it. Therefore, it’s always good to take a few moments to reflect and share some of the exciting developments we have seen across the year.

Digital developments

With the use of AR and VR spreading to more and more industries and uses, 3D is always an area to watch. We expect to see its’ influence to infiltrate many areas of design, promotion and events. We have also seen object recognition tables becoming more widely used in events to create an engaging, multi-sensory experience for visitors. Technology continues to transform user experiences and the way we communicate with customers.

In web design we have noted that landing pages have been an important area of focus. Their potential for marketing and their ability to better target visitors means that they may take precedence over the ‘one size fits all’ approach of the traditional home page. Focusing on the landing page enables you to tailor specific user journeys through your website.

Mobile browsing has been on the up for many years but it has now overtaken desktops and laptops to become the first choice device for web visits. Any website still operating without mobile responsive design needs to act quickly to avoid SEO penalties as well as meet consumer expectations. All the new websites we work on have mobile responsiveness built in as standard.

Transition in design

Colour transitions are one of the significant trends in design for 2017. Starting in 2016, we saw major brands like Instagram decide to change their logos and images from a flat colour to a multi-coloured transitional palette. This switch has continued to expand and gather momentum. We have spotted it appearing everywhere from logos to buttons or picture overlays and more.

New campaign wins

We were delighted to be awarded a new marketing campaign for leading IT services and solutions provider Fujitsu. We will be running the campaign from concept through to completion, with deliverables including print, animation and social media.

Our web developers are hard at work with various client projects going live in the next few months. The animation team are busy working on a suite of ten new promotional and educational videos for a market leading fire safety company. These videos will be infographic led as well as include live footage. They will bring to life a wide variety of fire safety topics including ‘How to’ videos as well as video interviews and virtual tours of key sites.

Our exhibitions team were pleased to see us selected as an official supplier for ISE 2018, the largest AV and systems integration show in the world. The team has recently expanded with Leanne Taplin joining as a Project Manager. Chris Tallant has also joined the creative team in the studio.

Our latest and greatest work

We have also been updating many of the case studies on our website including our Bayer case study which now includes our most recent exhibition works. We have added a new case study for the launch video we completed for Nikkiso Medical, with plenty more to follow.

It’s been a busy start to the summer season for Viking Cruises and our exhibition team. We have updated our case study to show some stunning images from their presence at the Chelsea Flower Show and the Hampton Court Music Festival.

So far 2017 has been a fantastically productive year and we are excited to see what the hectic run up to Christmas will bring. Stay up to date by connecting with us on LinkedIn where we share the latest developments in the industry as well as our creative work.

As a full service creative agency with over 30 years’ experience of delivering integrated marketing campaigns we listen, create and deliver branding, digital and exhibition projects for clients across a wide range of industries from pharmaceutical through to aerospace. To find out more please email [email protected].