If you are looking to capture your audience’s attention and bring your brand to life, then animation is the answer.
It’s a proven fact that great video will drive your key messaging, command attention and leave your audience wanting more.
Animation can be a powerful communication tool, showcasing your products and services in a highly engaging and visual format. It enables you to communicate key messages in a way which surpasses the simple bullet point. It adds personality to your brand and demonstrates your brand spirit.
Creating an animation couldn’t be easier when you are in the hands of a team of experts. At Courts Design our team includes animation specialists who have worked on several highly effective video campaigns for a variety of clients and industries. We are passionate about the role animations play in all digital marketing activities and strive to deliver success in every project we complete.
It all starts with a brief
As with any piece of creative work, the animation starts with the brief. The objective of the animation is made clear, along with the story the animation should be designed to tell; the running order of the key points to be brought to life.
Storyboarding and styling
Our creative design team develop a storyboard and set of visual style frames based on the running order. These demonstrate both the structure and tone that the animation will take.
Production and Promotion
Using the latest animation technologies, our team produce the animation from the approved storyboard and style frames ready for effective roll out across all marketing communications.
For websites, infographics, social media and beyond
Animation can elevate flat images to the next level by creating interactive animated infographics. As an alternative to traditional video, it can be easier and quicker to produce, yet just as effective, conveying complex information & statistics in a simple, accessible way.
1 million YouTube views for BenQ
We were delighted when the World Cup football video we created for digital lifestyle device experts BenQ reached over 1 million views on Youtube. Alongside Youtube, the video was used at various trade show events to boost interaction with visitors at the BenQ stand. Client and delegate feedback were very positive as it provided a real talking point and a means of engagement to discuss the advantages of BenQ products.
“The animation Courts Design created ran across several marketing campaigns and product lines and gave us an excellent creative vehicle to communicate with our audience.” A representative from the European Marketing team at BenQ
Character animations and 3D modelling for Fujitsu
We also worked with the team at Fujitsu to produce a series of animations to demonstrate their products in the different vertical markets they could be used in. Character animations and 3D modelling enabled the scenarios to come to life with clear communication of product features and benefits.
“We have used Courts for several animations and found they were quickly able to visualise our brief resulting in a fast development process, minimal rework and excellent results. I would highly recommend them.” Sales & Channel Enablement Manager, PFU, a Fujitsu Company
For more information about how animation could enable you to engage your audience, bring your products to life and deliver tangible, data driven results please email [email protected]. As a full service creative agency with over 30 years’ experience of delivering integrated marketing campaigns we listen, create and deliver branding, digital and exhibition projects for clients across a wide range of industries from pharmaceutical through to aerospace.
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