Award winning design agency Courts Design celebrates a story of creative success with software client Semafone
Courts Design is delighted to celebrate its successful partnership with payment security experts Semafone. The two companies have worked together since 2012 on a journey of rebranding that has seen Semafone grow from one office in Guildford to becoming an international company with customers in five continents.
Semafone provides software to contact centres and retailers so they can take personal data securely over the telephone. The company was founded in 2009 by a team of experienced contact centre professionals with the aim of resolving the PCI compliance challenges faced by the industry. Today, their client base spans the globe, with customers in 14 countries.
Semafone first met with Courts Design at a trade show and discussions began between the two companies about their current brand. Although a visual identity for the business had been developed, it was a little outdated and did not convey the essence of the vibrant, innovative company beneath.
Courts Design worked in collaboration with the key drivers at Semafone to understand the people, the company’s values and to really bring the business to life. Through regular close contact – from those very first discussions, to an ongoing partnership years later – Courts Design has delivered a complete rebrand for the business, a visual toolkit with a new positive tone of voice to drive the business forward.
Once the rebrand was complete, the creative team at Courts Design developed clear brand guidelines to support the new identity and rolled the brand out across all marketing collateral. This included a dynamic, fully responsive website with content management system, a variety of e-marketing campaigns and other forms of engaging digital media such as static and animated infographics.
The team also delivered a range of creative printed marketing collateral including direct mail, brochures and other literature, as well as ensuring a consistent brand identity right through to the company stationery and iconography.
The Marketing Communications Manager at Semafone said: “From when we first met the team at Courts Design we were really impressed with their passion, their creative flair and their ability to bring brands to life in such a visually exciting way. The new brand identity they developed with us was well received by internal and external stakeholders alike. Their ability to deliver integrated marketing campaigns has enabled us to reinforce the strong brand identity that they have created and to successfully move forwards on the next stage of our business growth.”
Head of Creative at Courts Design, commented: “We are proud to be part of such a fast growing company with great solutions and great people to match. We worked with Semafone to address the key issues facing their identity and created a more engaging and dynamic brand which matched their company values and positioned them in a completely new light – helping to differentiate them from the competition and giving the business the visual tools it needed to move forward. Over the years, Semafone has gone from strength to strength expanding further in Europe and further afield into the US and Asia Pacific. We look forward to continuing to work with them on their exciting journey ahead.”
Courts Design produce award-winning creative campaigns for clients all over the world. As a full service creative agency with over 30 years’ experience they listen, create and deliver integrated marketing campaigns for some of the largest and most unique companies, serving markets from pharmaceutical through to aerospace.
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For more information regarding what Courts Design can offer please contact:
Business Development Manager
Phone: +44 (0)1252 842350
About Courts Design Ltd
Courts Design has evolved for over 30 years as a medium sized creative agency working in a number of industries from pharmaceutical through to aerospace.
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