Tyco puts user experience at the core with new website for Illustra Cameras

Courts Design is delighted to announce the launch of a new, integrated website experience for their client Tyco Security Products, part of Johnson Controls.

Tyco help customers keep people, property, and assets safe. Their Illustra video camera solutions transcend security to provide cyber resiliency, business efficiency, and greater situational intelligence.

Tyco wanted to redevelop its Illustra website to clearly communicate the innovative features and unique benefits of its industry-leading products. Working with technical and marketing teams, Courts Design created a visual and engaging website that is centred around the user experience.

Packed with interactive elements, the website includes video, animation and 3D modelling to communicate key product benefits simply and effectively. One visual diagram communicates some of their most complex product information in just 38 seconds of easy-to-understand animation.

Integrating the sales process, equipment summaries help sales teams to quickly create and share project specifications, streamlining business development. Comparison tools enable users to clearly pinpoint the differences between models and export these branded documents to drive the decision-making process.

Courts Design has worked with Tyco for ten years, delivering pioneering digital solutions that are used across the globe for sales, marketing and training purposes. From Augmented Reality to Image Recognition, Courts Design continues to deliver a digital wow factor for Tyco.

“Courts Design are a fantastic team to work with. Their digital expertise enables us to push the boundaries in terms of user experience. We look forward to continuing to innovate with them as our relationship grows.”

Tyco Security Products Director, ACVS Marketing