Case Study: Dentsply Sirona
When buying, we are faced with so many options…That’s why we tackle every project with the same question – “what does your solution/product actually mean for your audience?”
This approach can be used for both B2B and B2C campaigns and whilst it may not be the key driving factor in campaign creative, it is of paramount importance to understand your audience and their pain points.
This is exactly what our team are doing for Dentsply Sirona. Dentsply’s Primescan scanner enables for a true digital dentistry experience. Our team is working with Dentsply to capture what their solution means for their audience whilst demonstrating this in a series of live video shoots and animations.