1 million views for BenQ Europe Animation

Animation experts Courts celebrate success of video they created for BenQ as it hits 1 million views and becomes BenQ Europe’s most viewed video on YouTube

Courts are proud to announce that the World Cup football video they created for digital lifestyle device experts BenQ has reached over 1 million views on YouTube.

BenQ is a world-renowned pioneer in today’s digital convergence era. With proven expertise in product design, visual display, mobile solutions and network convergence technologies, BenQ offers a broad range of highly innovative products.

Courts Design have worked on several video campaigns for BenQ, all of which have been highly successful. Integrated marketing incentives, including pay per click campaigns and targeted marketing, have aided the success of the series of animation videos. The videos highlighted the key products in BenQ’s range including wireless projectors for business, home and education and BenQ’s filter free projectors.

In demonstrating the benefits of BenQ’s filter free projectors, the animation team at Courts Design developed the concept of ‘Teddy’ – an IT technician who gets increasingly frustrated with repeated requests to replace projector filters. From initial sketches, the character was developed into an animation that proved so popular it went on to be featured in a World Cup special video ‘How to arrange a hassle free football party’ and various other promotional and advertising activities.

A representative from the European Marketing team at BenQ said “We have worked with Courts Design on several projects so far and we can warmly recommend them. The animation they created ran across several marketing campaigns and product lines and gave us an excellent creative vehicle to communicate with our audience. Their people were friendly and flexible and the collaboration between both our companies really assisted in our success.”

Alongside views on Youtube, the video was used at various trade show events to boost interaction with visitors at the BenQ stand. Client and delegate feedback on the animation was very positive as it provided a real talking point with visitors and a means of engagement to discuss the advantages of BenQ products.

Tristan Prior, Head of Animation at Courts Design said: “Animation is such a fantastic medium to engage a wide variety of audiences. Creating the character of Teddy gave us the vehicle to demonstrate the benefits of BenQ’s range of innovative products in a humorous and accessible way. It was a fantastic project to work on.”

Creating animation video is just part of the award winning work that Courts Design delivers for its clients. As a full service creative agency with over 30 years’ experience we listen, create and deliver on all aspects of branding, digital media and events for some of the largest and most unique companies worldwide in a variety of industries from pharmaceutical through to aerospace.

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