At Courts, we’re passionate about transforming complex technology into compelling visual stories that connect with real human needs. That’s exactly what we did in our collaboration with Cloudflare — helping bring to life the value of their gaming solutions through a strategic, technically grounded animation that resonates with developers and gaming publishers alike.
Understanding the challenge
Cloudflare’s offerings for gaming are powerful, but inherently technical: from global content delivery networks (CDNs) that efficiently distribute game patches, to robust DDoS protection that keeps multiplayer worlds online even under attack.
For developers and technical audiences, these capabilities are essential — but translating their significance into a narrative that speaks clearly to strategic business and gameplay priorities isn’t trivial. Audiences in the gaming space care deeply about performance, reliability, latency, and security — not as abstract capabilities, but because lag, interruptions, or downtime have real consequences for player experience and commercial success.
How we approached the project
Our focus from the start was on clarity through empathy — taking the time to understand both the technology and the problems it solves.
Getting into the detail
We worked closely with Cloudflare’s product and technical experts to map out their solution landscape, unpack complex concepts like CDN efficiency and network protection, and understand how they impact developers and publishers on the front lines.
Identifying audience pain points
Rather than talking about features, we framed the work around real developer challenges — ensuring uninterrupted play, speeding up content delivery, and defending against sophisticated attacks that can derail a game’s reputation or uptime.
Crafting the narrative
With insights in hand, we developed a script that communicates Cloudflare’s technical advantages in a simple, accessible way — using language and visuals that speak directly to the priorities of gaming audiences.
From script to screen: creating impact through motion
Our animation process followed a disciplined creative pipeline:
- Concept development — aligned with Cloudflare’s strategic goals and audience needs.
- Scriptwriting — shaped collaboratively with technical reviewers to balance accuracy with accessibility.
- Storyboarding — visual narratives planned to align with Cloudflare’s brand and storytelling goals.
- Production — end-to-end animation bringing clarity to global infrastructure, latency mitigation, and uptime assurance.
The result? An animation that doesn’t just show technology, it connects with the practical realities of building and running modern online games. It visualises the impact of Cloudflare’s solutions in ways that feel intuitive, engaging, and relevant to developers, technical leads, and decision-makers alike.
Summary
In an industry where milliseconds of latency or brief outages can cost engagement, understanding and trust are everything.
Our animation helped Cloudflare:
- Translate complex infrastructure into clear value drivers
- Demonstrate how their platform empowers uninterrupted, low-latency gaming
- Communicate security and performance benefits without overwhelming technical detail
As Rich Ginders, Head of Animation at Courts, put it: “Through our collaboration, we helped Cloudflare translate its powerful technical advantages into an accessible and engaging narrative.”
