A complex product story made clear by animation
Covatic came to us with a simple question: ‘How do we tell our story?’. Their technically advanced new product, Serendipity, revolutionises the user experience for consumers and broadcasters. They needed to communicate to major broadcasters the value of their radical and innovative new solution.
Our expert storytellers and motion graphic designers worked closely with Covatic to deliver a 2-minute video. Having crafted the Serendipity story, we worked with the talented scriptwriters at Fourth Day PR to produce the perfect script. Our production team brought the story to life through real life examples, demonstrating how Serendipity could fundamentally change the way people consume broadcast media.
The video delivers a powerful introduction to Serendipity, translating its complex technical composition into simple, tangible benefits. The animation was launched at IBC in Amsterdam and has since been published online and its 3D assets used within other marketing collateral.
Business Challenge:
Covatic needed a video to communicate the benefits of their innovative new software, Serendipity, to a vast target audience.
What We Delivered:
We produced an engaging and visually striking animation which communicated the benefits of Serendipity in the eyes of ‘Geoff’.
Impact:
The animation from Courts Design was a turning point in our messaging. We were finally able to communicate our story clearly and effectively.
