Choosing a CMS isn’t just a technical decision. It’s a strategic one.
The platform you choose affects how easily your team manages content, how consistent your brand feels, and how well your website can scale. Two common options are WordPress, a traditional CMS, and Sanity, a modern headless CMS. Both are powerful — but they’re built for different needs.
The core difference
WordPress combines content and design in one system. Editors can control both what’s published and how it looks.
Sanity separates content from presentation. Content is managed independently and delivered via APIs, allowing it to be used across websites, apps and campaigns — while design rules are set at a brand level.
This difference shapes how flexible and future-ready your site can be.
When WordPress makes sense
WordPress is a solid option when:
- You need to launch quickly
- Your website is relatively simple
- Your team wants an all-in-one platform
However, as sites grow, challenges often emerge. Design and content become tightly coupled, plugins introduce performance and security risks, and maintaining consistency gets harder over time.
Why teams choose Sanity
Sanity is built for scale and clarity.
Because editors focus purely on content, not layout, teams can publish faster, with fewer mistakes and stronger brand consistency. It’s particularly effective when:
- Content needs to scale across channels
- Performance and flexibility matter
- Design systems are important
- The website is part of a wider digital ecosystem
Editorial workflow & brand control
WordPress offers flexibility, but that freedom can lead to inconsistency.
Sanity uses structured content fields, meaning:
- Less time worrying about formatting
- More focus on clarity and messaging
- Stronger brand governance
For many teams, this creates confidence rather than restriction.
So which should you choose?
The answer depends on your business — not the CMS itself.
If your site is simple and unlikely to evolve, WordPress may be enough. If your brand, content and digital needs are growing, a headless CMS like Sanity can remove friction rather than create it.
The key is understanding how your content needs to work, today and in the future.
