Sonic branding: tap into emotion and the subconscious aspects of consumer perceptions
Sonic branding aims to establish a unique and recognisable sound signature that instantly connects with consumers, evokes emotions, and reinforces brand recall.
Key components of sonic branding:
Sonic logo or brand sound: A distinctive melody or sequence that serves as the brand's audio signature.
Brand theme: Some brands create a consistent musical theme that becomes synonymous with their identity. This can be used in various contexts, such as commercials, videos, and at events and exhibitions.
Soundscapes: Creating ambient sounds or soundscapes that reflect the brand's personality.
Jingles: Catchy and memorable tunes associated with a brand are often used in advertising.
When implemented effectively, sonic branding will contribute to a more holistic and immersive brand experience across all touchpoints.
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