Their technology brings the clarity and immediacy of an in-person interaction to every customer connection. Grypp asked Courts to translate that breakthrough into a sharper market position, a clearer story and a visual identity that reflects their true value.
Grypp had powerful technology but no unifying story. Our strategy centred on a single concept: The Grypp Lens — a metaphor that makes their promise instantly clear. It captures what the platform does best: helping agents see the customer’s problem, share understanding in real time and guide them to a solution with confidence. The Grypp Lens turned technical capability into a compelling narrative and a foundation for the brand to grow.
By partnering with Courts, Grypp now has a brand that matches the power of its technology. A clearer, sharper market position. A story that truly resonates with businesses serious about elevating customer connection. And with the “Grypp Lens” as a unifying idea, they now have a scalable foundation for growth — and the confidence to redefine the future of customer support.
