Case Study: Metropolitan (BUUK)

Designing a digital experience built around homeowners

Metropolitan is part of the BUUK Group, the UK’s leading provider of multi-utility networks, serving more than two million homes nationwide. As Metropolitan strengthened its direct relationship with homeowners, there was a need for a clearer, more supportive digital presence.

The brief was simple: create a website that puts users first.

Metropolitan
Our Approach

User-centred design with intent

Working closely with BUUK Infrastructure and Metropolitan, we designed a digital experience shaped around real homeowner needs.

We focused on:

  • Clear information architecture

  • Simple, intuitive navigation

  • Content designed to educate and reassure

  • A UX that removes friction at every step

Every decision was made with the end user in mind.

Metro Layout 1
Metro Layout 2
Re result?

A digital platform that builds confidence

Metropolitan now has a digital presence that:

  • Strengthens relationships with homeowners

  • Reduces confusion and unnecessary enquiries

  • Aligns seamlessly with BUUK’s wider brand ecosystem

  • Supports long-term trust and engagement