A cohesive motion system for SCG’s solutions
As part of SCG’s rebrand, Courts partnered with the team to create a cohesive animation framework that could bring their brand, products and solutions to life through motion.
Rather than treating animation as a one-off campaign asset, the focus was on building a clear, flexible system. One that could consistently express SCG’s brand idea, support product storytelling and work across multiple channels as the business grows.
- 01Concept development
- 02Scripting
- 03Storyboarding
- 04Production
The framework translated SCG’s positioning into motion — giving their teams a practical way to communicate value with clarity, confidence and consistency following rebrand.