As part of SCG’s rebrand, Courts partnered with the team to create a cohesive animation framework that could bring their brand, products and solutions to life through motion.
The process
Concept dev
aligned to the strategic objectives
Script
Clear, accessible scripting shaped with product experts
Storyboard
Storyboarding (aligned with product brand)
Production
End-to-end production
Rather than treating animation as a one-off campaign asset, the focus was on building a clear, flexible system. One that could consistently express SCG’s brand idea, support product storytelling and work across multiple channels as the business grows.
The framework translated SCG’s positioning into motion — giving their teams a practical way to communicate value with clarity, confidence and consistency following rebrand.