Repositioning a global security leader for what’s next

Sycurio operates in a category where trust is everything. Formerly known as Semafone, the business had built a strong reputation in data security, helping organisations protect sensitive consumer data, meet regulatory requirements and secure payments at scale. But as the business evolved, the brand no longer reflected the confidence, ambition or breadth of its offering. Courts partnered with the team to lead a full strategic reposition and global rebrand — aligning the business behind a clearer, more future-focused identity.

Through leadership workshops, research and audience insight, we defined a clearer brand strategy and messaging framework — one that positioned Sycurio as a business focused on making data protection simpler, more accessible and more human. This thinking informed everything that followed: tone of voice, positioning, visual identity and how the brand would operate internally as well as externally.

Sycurio emerged with a brand that reflects who they are today — and where they’re heading

The new identity supports clearer communication, stronger internal alignment and a more distinctive presence in a competitive global market. Most importantly, it gave their business a platform built for growth — without compromising the trust at the heart of what they do.