Viking's entry into the ocean market marked a major evolution in the brand’s global offering. With the launch of Viking Star — a 930-guest, all-veranda small ship designed to bring cultural exploration to the forefront of ocean cruising — the brand needed communications that could clearly articulate its unique proposition and differentiate it in a competitive market.
We worked with Viking to bring the launch story to life through animation, going inside the numbers to showcase the ship’s design, scale, and premium positioning.
We defined a hand-drawn storyboard that mapped the viewer journey through the film, ensuring seamless transitions and maximum engagement across technical and narrative segments.
The final animation delivers a clear, data-rich, yet visually inviting narrative of the Viking Star, blending information with storytelling to support campaign objectives and audience retention.
Wendy Atkin SmithManaging Director, Viking UKWe’ve worked with Courts for many years and over that time they have consistently delivered great creative ideas.