Through the Lens of Innovation
Today’s customers expect way more than just a phone call. We gave Grypp the brand to prove it.
In a world where customers expect more than just a voice on the phone, Grypp’s technology offers a revolutionary solution. Their platform empowers contact centre agents to serve customers with the clarity and immediacy of an in-person interaction.
Grypp partnered with Courts to translate this powerful technology into an equally powerful brand. We were tasked with redefining their go-to-market messaging, evolving their brand identity, and sharpening their visual look and feel to capture their unique value.
Technology in Search of a Narrative
Our strategy was built around a single, unifying concept: The Grypp Lens.
This powerful metaphor became the foundation of Grypp’s new brand identity and messaging. It perfectly encapsulates the essence of their product—the ability to see a customer's problem clearly and guide them to a solution in real-time. The Grypp Lens transforms abstract support calls into tangible, shared visual experiences.
A Brand in Clear Focus
By collaborating with Courts, Grypp now possesses a brand that is as visual as its technology. They are equipped with a clear, differentiated market position and a compelling story that resonates deeply with businesses looking to enhance every customer connection. The "Grypp Lens" provides them with a robust and scalable foundation to drive future growth and redefine the future of customer support.