Brand identity and marketing framework for the UK's leading communications provider

Change for the better

As a UK-leading communications provider, SCG needed a brand identity that was able to support their future ambitions and help move away from perceptions of an older Southern UK-focused business.

Operating across a wide range of fields; from connecting global businesses and government infrastructure to leading the way in cloud-based telephony innovation, their previous brand identity had become complicated and segmented.

A brand built on bringing people together, in the cloud

Operating across a wide range of fields; from connecting global businesses and government infrastructure to leading the way in cloud-based telephony innovation, their previous brand identity had become complicated and segmented.

“It’s a new way of communicating our passion and vision for a future in which the power of the cloud can help all of us to connect and collaborate more simply, more effectively and more efficiently.”

Chief Marketing Officer, SCG