Random to order - a brand refresh for Silobreaker
Silobreaker helps organisations transform millions of sources of data into actionable intelligence for a range of use cases, including cyber threat intelligence, supply chain disruption and threat landscape monitoring.
Silobreaker tasked Courts to refresh the brand to create a clean, elegant solution-lead narrative which better engaged with the pain points of their ICP.
Simplicity
Courts identified subtle changes to the Silobreaker logo which utilised symmetry and conveyed the unity of data that the platform provides.
A simple graphical element which communicated random data to an ordered solution was also produced. This graphical element is a key pillar of the banding and is utilised for image containers and other elements of visual intrigue.
Operationalising the brand
The strong graphical elements, striking and simple colour pallet and bold simplicity of the Roboto font allowed for a cohesive and easily adapted brand and allowed creation of various updated assets which achieved the objective of speaking to the technical buyer.
Clean and impactful web design
Silobreaker’s objective for their refreshed website was to effectively communicate analytical and value aspects to both technical and economic buyers. To achieve this, we implemented a simplified message paired with elegant graphical elements.
The graphics where designed to show a simplified view of the platform which enabled Silobreaker to keep confidential data out of the public domain while demonstrating the capabilities and outcomes of the platform.
"I am sure the rebrand will have a positive impact on the awareness of Silobreaker moving forwards and continue to help us achieve our growth goals. Thank you again for everything. I'm really proud of what we've accomplished as a team!"
Chief Marketing Officer, Silobreaker