A strategic reposition and
global rebrand for Sycurio
Sycurio’s best-in-class data security solutions help organisations transform and simplify how they manage consumer data protection, regulatory compliance and payment security.
Courts worked with Semafone (now Sycurio) to completely redefine their brand identity, tone of voice and positioning statements.
Welcome to Sycurio...
A brand built on
energy and trust
The new brand builds on the great reputation and success of Semafone and at the same time reflects who they are today and their future direction: making data protection simpler and more accessible for all.
Determination to be bold.
Sycurio’s distinctive brand identity captures their determination to be bold, to be creative and to energetically push at technologies to create a more secure digital world for all.
Sycurio’s colour palette is based on trust, innovation and forward thinking. The marketplace has changed massively from when Semafone was founded in 2009, and the bold Sycurio colour palette really reflects where the business is now whilst also providing it with a strong base to prepare it for the future.
Creativity and gusto
The project began with an initial review of the existing brand and product hierarchy. Armed with workshops, research, and audience personas we set out to define a brand strategy and messaging hierarchy.
Operationalising the brand
The incentive went further than just marketing and public facing comms. We equipped Sycurio with the messaging, tools, and visual identity to grow. This extensive process involved a large group of stakeholders both internal and external to shape, validate and execute our work across all departments and interactions.
The branding changeover was seamless in transition despite the sheer scale of customer touchpoints, the global infrastructure of the business and the family of products and solutions offered by Sycurio.
The new branding is now firmly embedded and we expect great things for the future. Watch this space!