Igniting demand for Sycurio's digial payment solution

In a rapidly evolving digital landscape, Sycurio needed to drive adoption of their omnichannel payment solutions among a fast-buying, tech-savvy audience.

We developed "Switch On" a dynamic campaign identity and advertising framework designed to ignite excitement and demonstrate the seamless versatility of Sycurio’s payment technology while also hinting at the "always-on" nature of modern commerce.

Truly omnichannel

A comprehensive omnichannel content strategy was launched encompassing SEO-optimised blog posts, integrated social media campaigns, and targeted email marketing. All content was focused on communicating solution use cases in engaging and thought-provoking ways, highlighting Sycurio's ability to address key industry challenges and payment scenarios.

Demystifying complex technology

To truly bring the "On" campaign to life and showcase Sycurio's payment technology in action, we crafted a series of short, captivating product animations. These animations featured sleek, conceptual GUIs seamlessly integrated into everyday scenarios – from paying for travel upgrades via webchat to paying for a utilities bill via a QR code.