Sailing to success with Viking Cruises
In collaboration with Viking Cruises, Courts embarked on an exhilarating voyage of creativity to curate a compelling campaign that would not only showcase the magnificence of Viking Cruises' destinations and onboard experiences, but also resonate with the adventurous spirit of their target audience.
Elevating Viking’s brand presence
The primary goal was to elevate Viking Cruises' brand presence and the "Top 10" theme aimed to engage and inspire prospecting passengers, inviting them to imagine the extraordinary possibilities that awaited them on a Viking Cruise.
In addition to direct mail and press media the campaign seamlessly transitioned into the digital realm, where a dedicated microsite served as the epicenter of the "Top 10" experience.
Igniting a spirit of exploration
By blending a visually captivating narrative with strategic multi-channel deployment, the campaign not only showcased the beauty of Viking Cruises’ ships and destinations but also ignited a spirit of exploration and wanderlust among its audience.