An overarching campaign crafted to be captivating and inspiring

SCG, a fast-growing cloud telecoms service provider, engaged with Courts to boost brand awareness and promote their vast portfolio of products and services following their successful rebrand.

Their goal was not just to highlight their services but to inspire customers and prospects, showcasing the transformative possibilities they could achieve by partnering with SCG. To achieve this, we launched a creative campaign with the strapline "Be More"

"Be More" was crafted to be both visually captivating and conceptually inspiring

It leveraged the universal human desire for self-improvement and growth, sparking curiosity about the untapped potential within everyone and the endless possibilities associated with SCG’s solutions.

Increasing brand recognition

By tapping into the human desire for growth, it successfully piqued interest and led to increased brand recognition and engagement.

The campaign became a testament to the power of creative marketing strategies in encouraging individuals to unlock their true potential.