We're the brand repositioning agency you've been looking for
We help ambitious brands reposition with clarity, defining strategy, narrative and identity to drive growth and relevance.
Our Mantra
Your brand strategy is your business strategy in action
When your brand is clear, momentum follows, and growth becomes easier to achieve.
Whether you’re shaping something new or strengthening what already exists, Courts partners with growing organisations to build brands that accelerate progress — aligning strategy, identity and culture so teams can move faster and grow with confidence.
Explore the brands we've shaped
Good branding isn’t just about looking better — it’s about working better
A rebrand is needed when clarity has been lost at the core.
That often shows up when:
- Your positioning no longer reflects your ambition or capability
- Competitors all look and sound the same
- Your brand lacks credibility with senior buyers or stakeholders
- Teams interpret the brand differently — or ignore it altogether
- Growth has outpaced foundations
If the brand is creating friction instead of focus, it’s time to rethink it properly.
We don’t start with visuals. We start with understanding.
Every rebrand begins by listening to leadership and understanding the business strategy driving the change. From there, we define positioning, narrative and identity — ensuring the brand becomes a clear framework for decisions, not just a new look.
Brand strategy leads. Creativity follows with intent.
Every project is different, but typically a rebrand should involve:
- Defining or redefining brand positioning
- Creating a clear brand narrative and message house
- Designing a new visual identity system
- Developing tone of voice and verbal identity
- Building scalable brand guidelines and toolkits
- Supporting rollout across brand, campaign, digital and experience
Everything we do is designed as a connected system — not as isolated assets.
Considering a rebrand?
If your ambition has outgrown your brand, it’s time to realign.
We’ll help you understand whether a rebrand is the right move, what it should involve, and how to approach it with clarity and confidence.
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