Courts embarked on a comprehensive rebranding strategy, focusing on three key pillars: listening, envisioning, and executing.
Listening
Conducted stakeholder interviews to understand internal perceptions, concerns, aspirations and future strategies.
Engaged with frontline employees, project champions, and critics to gather diverse perspectives.
Examined market trends, competitor positioning, and consumer preferences to identify strategic opportunities.
Ideation
Developed a brand strategy centered around the company's cloud connectivity services and its ability to connect people seamlessly.
Crafted a visual identity that juxtaposed tradition with modernity, evoking feelings of reliability, innovation, and dynamism.
Created a brand narrative that conveyed the company's commitment to empowering individuals and businesses through seamless communication in the cloud.
Operationalise
Implemented a phased rebranding rollout, starting with internal communication and training to ensure alignment and enthusiasm among employees.
Launched an integrated marketing campaign across various channels, highlighting the company's new brand identity and value proposition.
Leveraged digital platforms to engage with customers and solicit feedback, fostering a sense of community and ownership around the rebrand.
“It’s a new way of communicating our passion and vision for a future in which the power of the cloud can help all of us to connect and collaborate more simply, more effectively and more efficiently.”
Chief Sales & Marketing Officer, SCG
Our world moves faster than ever and standing still isn’t an option
We harness the power of creativity: to capture attention, craft meaning and deliver change. For whatever comes next, make Courts your brand transformation partners.