Viking Cruises celebrates success of our ‘TOP 10’ campaign
The Travel Marketing Awards is the largest and most prestigious event in the travel and tourism marketing calendar. It celebrates excellence in the industry and promotes best practice within travel marketing.
This year’s 10th anniversary Awards Ceremony took place at the London Hilton on Park Lane on Monday 12 March and was hosted by comedian Josh Widdicombe. The marketing team from our client Viking Cruises attended the awards, having been shortlisted in two categories – ‘Best Marketing Team’ and ‘Best Use of Direct Mail’ for their ‘Top 10’ Campaign.
A night of celebration
Our Head of Digital Matt Daly attended the awards with the Viking Cruises marketing team to celebrate the success of the ‘Top 10’ campaign that we created for them.
Matt says: “We were delighted that the ‘Top 10’ campaign was recognised as one of the best in the industry. We are passionate about producing fantastic campaigns for our clients that deliver real results. Awards like this provide external validation of our success.
The ‘Top 10’ campaign was a brilliant project to work on because it brought both our branding and digital teams together to create an engaging experience for Viking Cruises’ consumers. The Direct Mail we designed reflected Viking’s premium positioning and communicated their key messages. Alongside the direct mail, we designed an email marketing campaign to link to the print collateral and drive consumers to the microsite that our digital team had created. We worked in partnership to create a fully integrated campaign for the client and an immersive experience for their consumers.”
Viking Cruises were delighted to scoop second place in the Direct Mail Category and Third place for Best Marketing Team.
“We’ve worked with Courts for many years and over that time they have consistently delivered great creative ideas. They understand our brand and have been able to help us move our design style forward and keep developing our brand image. They always cope with the high volume of work we produce and never miss a deadline. All in all a great team and a pleasure to work with.”
Managing Director, Viking Cruises UK
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